WireSpring Tech joins retail alliance

WireSpring Technologies, a developer of software and technology for interactive kiosks and digital signage systems, announced today that is to join the Retail Broadband Alliance, a forum that makes it easy for retailers migrating to broadband networks to increase revenue, cut expenses, and improve the customer experience.

The Retail Broadband Alliance aims to brings together companies that represent products and services used in the entire retail sales supply chain for data networks. The forum now includes more than 30 companies and retail merchants pick and choose the providers they want.

Charter member companies include credit card payment processors; processing gateways; hardware, software, and applications providers; as well as communications consultants and service integrators.

For WireSpring, who aim to help retailers and brands reach customers at the point of decision, where an estimated 70 percent of purchasing decisions are made, their involvement in the Retail Broadband Alliance is of particular significance.

"We're pleased to join the Retail Broadband Alliance and help retailers interact with their customers on a one-to-one level," said WireSpring CEO William Gerba. "Like many of today's most promising retail applications, digital signage and kiosks work best with a broadband connection. The Retail Broadband Alliance makes it easy for retailers to build a reliable, secure network across their entire chain, and should be a huge asset to any retailer seeking to implement proven solutions for enhancing sales and customer service through our solutions."

WireSpring's solutions fall into two categories: dynamic POP displays and in-store TV networks, which deliver targeted advertising and informational content on the sales floor and self- service kiosks which streamline sales processes by providing consumers with on-demand access to the services they need.

New Edge Networks, who are behind the Retail Broadband Alliance, are reportedly just as pleased to welcome WireSpring into their growing community. According to Greg Griffiths, vice president of marketing for New Edge Networks, "WireSpring represents yet another trusted choice for merchants who turn to the Retail Broadband Alliance for support in migrating to broadband."

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