White Papers
- Harris - Leveraging a top broadcast background
- Harris - World Market Center Las Vegas
- VeriFone White Paper: Extending the Self-Service Revolution
- VeriFone white paper: A cashless future on the horizon
- VeriFone white paper: The real cost of gift card success
- Axiomatic - How many people exactly?
- Harris Whitepaper
- Axiomatic - The Missing Answer for UK Retail
Focus Area: Marketing & Digital Signage
FNAC implements France’s largest retail digital signage network
A network of 1,500 BrightSign controllers are the vanguard of a project delivering coordinated content and stellar playback quality to some 3,000 displays at 80 of FNAC’s retail stores strategically located throughout France. FNAC, France’s largest retail chain of personal computers, books and music, recently added the expansive digital signage network as part of the company’s ongoing commitment to provide their customers with an enhanced shopping experience. At the project’s completion, as many as 4,000 BrightSign units will have been installed at FNAC outlets across nine European countries.
Finding the right fit
Why making the most of your costly retail space can pay dividends in terms of better branding and more active customer engagement.
Signs of the times
Once the familiar back-drop to sporting events and skylines of major retail cities, digital signage systems are changing. Bringing quick, direct marketing campaigns right into the store itself, digital signage paving the way for the stores of the future. Next Generation Retail spoke to the Retail Advertising and Marketing Association’s Mike Gatti to find out.
Digital Signage – Personalising the retail experience
Many retailers have moved from asking: “Should I deploy digital signage?” to: “How do I use digital signage to maximise performance and create sustainable long term impact?” Dynamic behavioural merchandising is delivering the answer for retailers. Jason Palmer, STRATACACHE’s Director of Business Development, outlines the key features to consider.
Drive sales with in-store media marketing
Why in-store media marketing solutions enhance branding, drive impulse purchases and increase foot traffic by improving the shopping experience for consumers, by Lorne Abony.
Source: www.ngretaileurope.com© 2012 GDS Publishing Ltd. All rights reserved.