Everyone has their preferred medium of where they shop - for some it's all about braving the elements and hitting the high street, for others, the joy comes from sitting in the comfort of their own home and shopping online.
Cross channel retail is too important for retailers to ignore; the benefits are just too huge. That is why it's not overly surprising that retailer Marks and Spencer has launched a new version of its website, optimised for use on mobile phones.
Burger King's Senior Vice President and CIO Raj Rawal is the driving force behind the food chain's success as it ventures into the realm of technological development.