Axiomatic Technology Limited – People counting you can count on

In the current economic climate it is no secret that many retailers are fighting for survival. The margin between labour costs and sales revenue has been shrinking for some time. And with the global recession sales for many retailers have plummeted, adding dramatic urgency to every strategic move retailers make.

More than 80% of retailers are missing out on sales and paying needless costs because they don't gather one of the most basic types of sales information - customer traffic. At a critical time for the market, customer counting reveals what is at stake for the stores across the UK and what they can do about it.

Knowing the shape and volume of your people traffic is essential for success in retail because it's the only way to gain the necessary intelligence on the proportion of customers that buy, the true impact of any sales or marketing campaign and the most cost-effective way to deploy staff.

"Success lies in measuring failure. To make more sales, you must first know about the ones you've missed."

Established in 1994, Axiomatic is centrally based in Nottingham. The company supplies people counting hardware and software reporting solutions to help customers understand their footfall. This helps clients to maximise efficient staff rotas, report to key stakeholders, analyse the effectiveness of their marketing and for retailers to improve their sales conversion rates and improve profits.

Mike Church, IT Manager, Robinsons Country Leisure explains how this solution has worked for them:

 "We've recently partnered with Axiomatic to bring accurate people counting to our retail stores. After a trial in our flagship store we immediately saw the benefits of knowing exactly what our footfall was. Finally, we were able to compare our retail environment with our other channels.  Being able to see retail "conversion rate" has been a real eye-opener. With a clear picture of the ebb and flow of customers we can plan staffing effectively around promotions and vice versa. We've now rolled the solution out to all of our stores, which has given our Store Managers a powerful new tool for improving both profitability and customer service. Axiomatic have been very quick and efficient getting us up and running and their reporting platform is truly one of the best on the market. With hindsight I don't know how we managed without."

If you're in retail, tourism, entertainment, leisure or any service that receives people on-site then you will need an accurate people counting data. Axiomatic's experience and expertise covers every type of people counting solution. Because every situation is different, the company mixes the technology to create the counting system that is best suited to your needs. If you are looking for a simple and affordable customer footfall and pedestrian count then this innovative company has the answer.

Axiomatic now has over 2,000 customers worldwide.  It is currently rolling out its RECAP Thermal Counting Solution to over 90 Blacks stores.  The company has recently installed the system at a variety of locations including Fairways Furniture, The Bath Stores, Cardiff Council Libraries, MAC (The Midlands Arts Centre), Nottingham Contemporary Gallery, Kuoni Travel, Robinsons, Furniture Village.  Axiomatic is also working with international retailers like Arkadia in Malta.

Amongst the products available from Axiomatic are Beam Counters, Video Counters, Thermal Counters as well as Software Reports and support and consultancy services.

Over 150 of the company's new Q-Scan Twincomm counters have been sold since its launch in March. As well as manufacturing its own low cost beam counters, Axiomatic continue to assess new solutions which are available to offer its customers the most cost-effective, accurate and consistent counting technology and currently works with Irisys, Brickstream and Countwise and has full system integration with all of their counting hardware. Axiomatic is the first UK company to have fully integrated with the new Irisys IRC3000 range of IP based POE thermal counters.

Axiomatic has developed a new powerful SQL based web reporting package that allows customers to see their data at a glance in dashboard format and compare counts and other metrics for a number of sites across different time periods.

"Unlike other people counting companies, once a client purchases our system, they own the count data that it produces," says Axiomatic's Marketing & Sales  Manager Tim Denby. "We do not sell their own data back to them, or sell on data to other companies.  Because of the range of technology we offer, we can find the right solution to meet both the customer's needs, and the requirements of each individual counting location."

"Axiomatic are working with their suppliers to roll out Queue management systems, helping customers to further improve customer service. We are also working with Universities to develop Room Utilisation & Management systems, and are working with a number of companies to integrate the system with Building Management Systems to improve heating, air-conditioning and lighting efficiency."

Recent developments and increased awareness of the benefits of working with Axiomatic have led to a significant increase in orders.  The company is also developing partnerships with new distributors and installation teams both in the UK and internationally.

"In today's world, information is power and key to making the right business decisions. Any sales-driven organisation can only improve profits in four ways:  cut costs, improve margins, improve conversion rates and add value to sales (by selling up). Without knowing how many people enter the store, you cannot improve conversion rates and an electronic method is the most accurate and reliable way (unlike staff, they don't take tea breaks!). Axiomatic have been a vital ingredient in our success, providing us with highly effective counting solutions and consistently excellent service."

Stephen Cumbers, Financial Director, Fairway Furniture

It is clear to see why Axiomatic are a company retailers should speak with. To find out more about this pioneering company and download a full version of their White Paper visit www.peoplecounting.co.uk, telephone 0115 875 7505 or email peoplecounting@axitech.co.uk.